(Industry)
Travel
Experience Design
Brand System
Storytelling
Connecting journeys through pattern, place, and movement.
(Introduction)
03
Guided by the idea that every journey is part of a larger network of places, people, and experiences, Lattice was shaped as a contemporary travel brand with an editorial sensibility. The visual language draws from repeating patterns found in architecture, landscapes, and navigation systems, creating a sense of connection across destinations.
(Core Insights)
04
Creating a travel identity that feels both structured and adventurous
Designing a seamless experience across inspiration, planning, and exploration
Blending editorial storytelling with destination discovery
